Why buying the perfect ring is just like buying a new bike

By Velo

Many men will have a lot more experience buying High Spec sports equipment, smart cars or the latest digital device, than they will ever have with fine jewellery.  That doesn’t stop some of them going out and spending the equivalent of the deposit on an Aston Martin on an engagement ring without the first idea of what they are really spending their money on.

Unless you’ve done your research, when you take your shiny new bike out for its first ride you will discover all the things about riding it that the salesman in the shop never mentioned. You’ll be less impressed by its trendy colours and fancy stickers, but you will notice how hard it is to ride uphill due to its weight and even on the flat due to the thick off-road tyres that you don’t need.

So it is with engagement rings. There are many things you need to know before you make your final decision – you do not want to discover all the problems no-one told you about after you have made your purchase and she has the ring on her finger.

A keen cyclist will frequently upgrade his or her bike and become an expert on the latest gearing systems or lightweight frames and tyres. You don’t make a habit of buying engagement rings, so you are not likely to be an expert in that field, and there’s a lot to know.

So what might a jewellery sales person NOT tell you about that ring?  Here are a few examples:

1. If you want a white metal 9ct ‘white’ gold and 18ct ‘white’ gold are not white at all – the white metal is rhodium, so they look the same, no-one could tell the difference and 9ct is better in almost every respect than 18ct.  Check out this video

2. The lay person can’t tell whether a diamond is a GIA colour D or H when viewed in isolation, or that a GIA SI1 brilliant cut looks just as clear to the naked eye as much more expensive clarity.  You don’t have to have a DVVS1 to have a good diamond and you can save a lot of money by trading down as long as you know what you are doing.

3. Don’t buy something just because it looks pretty – lots of designs which look good require a shaped wedding band and that doesn’t suit everyone.


AND if you ‘d like to know more – check out the Engagement Ring Handbook 

#bespoke #engagementring

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Julie Peel

About Julie Peel

I am a jewellery designer. I specialise in Bespoke Rings using ethically sourced diamonds and gemstones and I am a member of the Responsible Jewellery Council. My clients want something different and of personal significance to them, so I design unique pieces and source unusual precious stones for my ring designs. I offer personal design consultations in Central London, and Surrey, but also by Skype and other media.

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