- Do you have a unique point of difference from your competitors? (functional or emotional, an attitude or way of doing things)
- Is this difference fundamental to your vision and is it driving your business forward?
- Is your business brand engaging and is it communicated with a distinctive and memorable brand style?
- Are your communications joined up and working together to create a bigger, stronger whole?
- Are you utilising the right communication channels to reach your audience? (printed, online and viral). If you know of anyone that may be interested in improving any of these 5 areas, I would be happy to give them a free consultation.
Brigitte Halliday (Indelible Creative)